Search Engine Optimization (SEO) is the process of making your company visible online. The result of SEO is improving the quality and quantity of traffic that visits your website, blogs, social media pages, etc. Although Google Ads and other paid search engine techniques help increase traffic to your website, only unpaid, organic traffic is considered to be SEO results. Your online pages must be optimized using current Google algorithms, which includes the usage of proper keywords related to your products, brands and services, rich, meaningful website content, and numerous other techniques.